Volvo - Only the Lonely
The Problem: In Lebanon most people have a total disregard for road safety. Volvo is a car company committed to road safety.
The Solution: Screw most people. Position Volvo as the automobile brand for the minority who care about safety, design and common courtesy through an interactive social experiment.
Therefor we developed 5 individual TV’s that all linked back to the initial activation.
The activation required people to take a stand by using our interactive installations throughout the city. The experiments were based on performing simple actions, which are uncommon in Beirut: hailing a cab from a taxi stand safely or using a zebra crossing with an LED-light alert to vehicles.
I really have to praise Michel Sfeir for is extrordinary work in visualizing this campaign in addition to creating additonal content to add the extra value that was needed for a succesful production.
Bloggers and news outlets praised the initiative and called for countrywide implementation. Lebanese NGO “Live-Love-Beirut” used the campaign as a public petition to change people’s behavior and celebrities took part. OnlyTheLonely.me generated 113,142 sessions and 72,432 users. 29.8% of the traffic came from referrals, while 22% came directly.
And most importantly, showroom traffic not only increased by 10-fold, but maintained its growth after the campaign’s completion.
INFO: 00:22 / Color / Animation / HD
The Solution: Screw most people. Position Volvo as the automobile brand for the minority who care about safety, design and common courtesy through an interactive social experiment.
Therefor we developed 5 individual TV’s that all linked back to the initial activation.
The activation required people to take a stand by using our interactive installations throughout the city. The experiments were based on performing simple actions, which are uncommon in Beirut: hailing a cab from a taxi stand safely or using a zebra crossing with an LED-light alert to vehicles.
I really have to praise Michel Sfeir for is extrordinary work in visualizing this campaign in addition to creating additonal content to add the extra value that was needed for a succesful production.
Bloggers and news outlets praised the initiative and called for countrywide implementation. Lebanese NGO “Live-Love-Beirut” used the campaign as a public petition to change people’s behavior and celebrities took part. OnlyTheLonely.me generated 113,142 sessions and 72,432 users. 29.8% of the traffic came from referrals, while 22% came directly.
And most importantly, showroom traffic not only increased by 10-fold, but maintained its growth after the campaign’s completion.
INFO: 00:22 / Color / Animation / HD
"Volvo - Only the Lonely"
Client: Volvo
Production: Mystery Box
Post Production: KRM
Agency: Interesting Times
Creative Director: Mo Al-Ghossein
Art Director: Michel Sfeir
Senior Content Producer: Karam Al-Ghossein
Senior Animator: Rawad Raidi
Copywriter: Rita J. Harbie
Format: Online & TV
Client: Volvo
Production: Mystery Box
Post Production: KRM
Agency: Interesting Times
Creative Director: Mo Al-Ghossein
Art Director: Michel Sfeir
Senior Content Producer: Karam Al-Ghossein
Senior Animator: Rawad Raidi
Copywriter: Rita J. Harbie
Format: Online & TV