Photography - 2023 to 2026
Photography has always played an important role in the campaigns and productions I work on. Sometimes it is the main medium, sometimes part of a much larger production, but the challenge remains the same — finding the image that carries the idea.
This is a selection of photographs from campaigns, branded content, editorial work and productions created for different clients over the years. Different briefs, different teams and very different circumstances, but always with the same attention to the details that make an image feel right.
Working as a Creative Producer while also being behind the camera has shaped the way I approach photography. I am interested not only in creating a beautiful image, but in understanding where that image belongs — the campaign, the brand, the audience and the story around it.
Some productions were carefully planned down to the smallest detail. Others required moving quickly, working with what was available and finding the moment somewhere between the brief and what was actually happening in front of the camera.
Looking back through these campaigns, what I remember most are often the things outside the final frame — the conversations, locations, people, last-minute changes and small decisions that eventually became the images you see here.
A selection of commissioned work, campaigns and photographs made along the way.
INFO: STILLS / Color / A7s III /
Photographer: Karam Al-Ghossein
Format: Online + Print