Lara Scandar is and Egytptian  singer and songwriter who rose to fame with the Pan Arab talent show named Star Academy.

Not only was she the former face of Herbal Essence Arabia but also a shooting star for many people in the region. 


She resembled hope and unity throughout a region that was trembling through it’s resurection of the arab spring. 

This promo is just part of many clips that followed. It also served as an invite to the first ever interactive online live concert in the region.

To see more of the promos produced for the event check out Lara’s Channel. 


Not only did her performance on stage gave us goosebumps but also her warm and welcoming attitude while working with her.


With her new album launch coming up this was not an easy task to accomplish within the timeframe given. 


Nonetheless we managed to create one of the biggest media campaings that launched over Christmas back in 2015. 








INFO: 00:52 / Color / C300 / HD

"Herbal Essence - Love & Forget Promo"


Post Production: KRM
Production: Karam Al-Ghossein

Agency: Interesting Times
Creative Director: Mo Al-Ghossein
Creative Producer: Karam Al-Ghossein
Associate Creative Director: Ralph Abou Raad
Copywriter: Rita J. Harbie
Format: Online